For San Franciscans, casual, comfortable style is practically dyed-in-the-wool. From the shoes we wear, to the threads and jewelry we hand pick from our local designers and vintage shops all represent our expression of individualism, and most of all, is what sets us apart from other cities. For this season, graphic, gutsy hues, sophisticated neutral tones, unconventional accents, and jaunty stripes will be found coast side among these local designers for spring 2011.

Photographer Olga Vinokurova
Stylist Lisa Moir
Hair Sarah Frankel
Make Up Artist Mary Phu
Assistant Milena Moebius

Models
Jessica Simm and Spencer Draeger at Ford