"Samtown," as some patrons call it, is not just a corner market—it's part of the modern Mission lifestyle: relax, nourish, and stay connected.
When Sam Mogannam took over the family business in 1998, there was a general awareness of organic food, but skepticism remained high. Since Bi-Rite had been sourcing locally and organically for decades, they were experts in sustainability, so they educated patrons through their labels.
Customers began to understand the environmental impacts of various foods and that with choice comes accountability. This is why Bi-Rite's bottom line is not a number, but a belief that the farmers and their land, their 75 loyal employees, and the community all deserve a healthy environment to thrive in.
