The changing dynamics of the Tenderloin's main drags over the past year is hard to overlook. Many young entrepreneurs, artist, and professionals are taking advantage of the affordable retail spaces opening up left and right as old tenants move on. When Ever Gold jewelry store, maker of gold "grills," closed up for good, it caught the attention of local artist and resident of the neighborhood, Alex Braubach.
Braubach seized the opportunity to move his monthly art show out of his Tenderloin apartment and into the small narrow storefront on the corner of O'Farrell and Jones Street. To get the ball rolling on the new space Braubach solicited the help of his friends from the San Francisco Arts Institute to fix the space up for a soft open in a very short amount of time.
Soon Gregory Ito, Christian Ebert, Andrew McClintock, and Braubach had formed an equal partnership in the gallery that continues to operate today on the principal of "shared labor." Ever Gold Gallery opened their doors on January 29th of 2009 and have been hosting events and shows ever since.
In January of 2010 they received a grant from the Kenneth Rainin Foundation that helped them become a fully operational and professional gallery space. Ever Gold continues to remain an alternative type of space that transforms month to month and doesn't follow any specific medium, genre, or concept. The large range in mediums and perspectives are what make Ever Gold unique and accessible.
Christian Ebert has since moved east, and in January Braubach will step down, leaving Gregory Ito and Andrew McClintock to push Ever Gold into its third year. The gallery has upcoming shows booked a year and a half in advanced with everything from site-specific installations to musical events.
Currently on show is Mark McCloud's "New Forms of Loafting Sour Dough," an artistic documentation of the LSD hit and doses on blotter. Also coming up in January is Ever Gold's first artist in residency with Chris Ritison. The gallery will be shutting down for three weeks to allow for Ritison to grow a crystal installation. It is certain that Ever Gold will continue to expose SF with a thoughtful mix of emerging contemporary and historically significant artist.
"Mark McCloud was the head of an LSD conspiracy that gained a new generation to the cause of LSD," assistant U.S. attorney Mike Oliver said. "It is a cause that creates in people the capacity to make life-threatening and life-stealing decisions." The artist continues to document the LSD hit or dose of blotter in minute detail as he comments on the state of the arts and politics in relation to psychedelics.